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How publishers can adapt to iOS 15 with LiveIntent

Liveintent

This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection.

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Why we care about performance marketing

Martech

Get the daily newsletter digital marketers rely on. For example, you can use a lead verification tool like LetsVerify to ensure that the leads you’re paying for are real people who have been contacted and are interested in what you’re selling. Processing.Please wait. What’s next for performance marketing.

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6 types of targeting every marketer needs to know

Choozle

Ongoing conversations about the transparency and privacy of consumer data are just the beginning of a long road. And, as they become more informed about how their data is being collected and used for advertising purposes, it’s the responsibility of all marketing professionals to put consumer minds at ease. Let’s dive in.

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6 types of targeting every marketer needs to know

Choozle

Ongoing conversations about the transparency and privacy of consumer data are just the beginning of a long road. And, as they become more informed about how their data is being collected and used for advertising purposes, it’s the responsibility of all marketing professionals to put consumer minds at ease. Let’s dive in.

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6 types of targeting every marketer needs to know

Choozle

Ongoing conversations about the transparency and privacy of consumer data are just the beginning of a long road. And, as they become more informed about how their data is being collected and used for advertising purposes, it’s the responsibility of all marketing professionals to put consumer minds at ease. Let’s dive in.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Ad IDs allow advertisers to track and target mobile users with personalized ads based on their behavior and interests while allowing users to limit ad tracking and protect their privacy. What is the California Consumer Privacy Act (CCPA)? Users can choose to reset or disable their advertising ID at any time. What is an Ad Network?

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Subscribe to Newsletters. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. Rx: Remind consumers that their data is protected and encrypt information to show them how secure it is.