LeadSloth
MARCH 16, 2009
ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Email marketing.
Customer Experience Matrix
MAY 19, 2010
At the time, they had just extended their product beyond basic IP-address-based Web visitor identification to provide company details and contact names. One use for the data is to feed rules that send different messages to different sets of customers and prospects. It’s more than a year since my original post about DemandBase.
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Smashmouth Marketing
JUNE 25, 2009
The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. During my evaluation, I had a chance to speak with Matt West, Director of Marketing Programs at Genius.
Smashmouth Marketing
JUNE 24, 2009
The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. During my evaluation, I had a chance to speak with Matt West, Director of Marketing Programs at Genius.
Smashmouth Marketing
JUNE 24, 2009
The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. During my evaluation, I had a chance to speak with Matt West, Director of Marketing Programs at Genius.
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