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B2B Sales Lead Generation Pros Who Listen, Learn

ViewPoint

Those of us who use the phone to successfully generate sales leads have picked up an essential trade secret. How do my colleagues at PointClear and I keep from falling into this trap? The PointClear team would like to hear from you about your sales lead generation best practices. One simple trick.

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Dear CEO: Find out how well your team is nurturing its B2B sales leads

ViewPoint

If you are paying (just as an example) $750 per appointment, and on average 40% or more of those appointments are with someone who cannot or will not buy, then you are actually paying $1250 per appointment—if you consider, as PointClear does, that unless it’s a qualified prospect it doesn’t count. Long term, things get even worse.

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

ViewPoint

Jim Obermayer is the founder of the Sales Lead Management Association , and host of the Funnel Radio Channel. Jim recently interviewed PointClear’s Dan McDade about the five most important things he’s learned in business and life—in one of an ongoing series of radio programs featuring sales and marketing industry leaders.

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote.

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Get 3X B2B Marketing ROI by Nurturing Leads

ViewPoint

You can see from the above breakout that standard lead generation—the approach most organizations take —nets 50 highly qualified leads against a list of 1,000, or a 5% lead rate. Advanced lead generation—the approach PointClear employs on behalf of its clients—nets 154 highly qualified leads against a list of 1,000, or a 15.4%

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What's it take to generate leads that fuel your forecast?

ViewPoint

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. We can do that because the associates on our team have what it takes to have the interactions that generate quality leads. At PointClear, our average associate is 50. years—twice the industry standard.

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On Becoming a Top Sales Expert at Top Sales World

ViewPoint

The Top Sales Expert team includes best-selling authors, builders of large global consultancies, and sales professionals within the Fortune 500 arena. As a prospect development firm providing outsourced sales solutions to B2B companies involved in the complex sale, PointClear shares the goals of Top Sales World.