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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Spring has sprung, and thousands of marketers descended on San Francisco to learn from one another, share some drinks at the annual gala, and discover new technologies to take their marketing to the next level. Channels are dead.

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5 Goals to Help You Think Like a Chief Growth Officer in 2021

ANNUITAS

As we look back on this past year’s growth, and bullishly move toward the new year, there are five goals that I think will help all sellers, marketers, and business leaders think more like Chief Growth Officers ( more on that role here ) as we all strive to optimize success after a year of constant change. And reforecast!

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Seen and Heard at CES 2024 with Choozle CEO Adam Woods

Choozle

Sir Martin Sorrell , CEO of S4 Capital, expressed optimism about AI’s impact on marketing but found AI-enabled products like smart refrigerators disappointing. There appears to be a huge challenge for the brands to understand how to allocate their precious marketing resources.

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Klout and the Reality of Return on Influence

Convince & Convert

Maybe Narrowcasting Trumps Broadcasting. I think he said, “I just have to be liked by six marketing directors in the world. People would say, “Well, I have a Klout score of 67, therefore I must be a social media consultant. Really, it’s a new marketing channel. It’s a new marketing channel.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Get A Free Consultation. 3 ) Chatbots.