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B2B Memes

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This Might Be Big: IDG Enters Content Marketing

B2B Memes

But it appears that they will be offering a wide range of content strategy consulting, content creation, and software tools. Exactly what IDG’s “content development and content optimization services” will consist of is obscured by the typical press release jargon. It will be interesting to see which way this one goes.

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. ” It doesn’t help, Conley adds, that traditional publishers are also entering into content marketing. ” By last year, he said , his working life was “consumed” by content marketing.

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Is Your Content Putting You at Risk?

B2B Memes

A basic understanding of copyright law will help. Resources: Where Can You Go for Help? But if you do consult one, make sure he or she specializes in publishing law. Is what you’re doing copyright infringement or fair use? Are you giving appropriate credit to the creator of what you borrow?

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Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. While he wrote it to help others achieve their goals, it has earned him enormous career-building exposure as well. In a recent blog post , he noted a dramatic change in the source of his work.