Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Customer Experience Matrix

FEBRUARY 26, 2012

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Convince & Convert

JULY 22, 2016

Here today is Daniel Lemin, Convince & Convert’s Head of Consulting and author of Manipurated. As Head of Consulting, Daniel heads up communication with Convince & Convert’s corporate and agency consulting partners, but that’s not all—he’s also an expert on the rising power of online ratings and reviews.

Ideal Customer Profiles 77

Ideal Customer Profiles Work Management Consulting Marketing Management 77

accelerate agency

MARCH 29, 2023

SaaS—or Software as a Service—is a term that describes business applications delivered on a subscription basis, making them affordable and flexible enough to suit all budgets. SaaS is a cloud computing software delivery model that enables data to be accessed from anywhere. First, take a look at what’s already out there.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I would have hired movers to pack the boxes so I could watch the Masters. That’s how you get a billion dollar price as a company like Instagram.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

Biznology

APRIL 25, 2016

Founded in 20014, Palantir builds software that connects data, technologies, humans and environments. Big Data revenues topped $418 million — with a 50-50 split between software and services. What does Palantir’s software do? Source: Information Management ). All of that revenue involved consulting services.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

SnapApp

DECEMBER 14, 2016

1 Bestselling Author, Keynote Speaker, Consultant. Avinash Kaushik of Google recently said, “It’s not a mobile first world, it’s becoming a mobile only world.” One of our clients saw an average reduction of 85% in “Time to First Byte” and 69% in “Time to Load” after implementing AMP on their website. Source: [link]. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62