B2B Marketing Traction
AUGUST 11, 2011
Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. Customers will be more sensitive to prices if they know there are substitutes or if they think your product lacks differentiation. But with cost-basis pricing, you may be leaving money on the table.
Single Grain
JULY 4, 2019
Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would you choose Evian over Perrier, or Fiji over Voss? Get A Free Consultation. Get A Free Consultation. Get A Free Consultation. Dive Deeper: . 10-Step Checklist to Digital Branding for SMBs.
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SnapApp
APRIL 25, 2018
N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . S ophia's LinkedIn | B2B SaaS Consultant. . Now she’s a B2B SaaS consultant that specializes in email optimization. She’s run marketing for various companies - all B2B, but varied between technology consulting and implementation to SaaS and startups.
SnapApp
APRIL 25, 2018
N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. S ophia’s LinkedIn | B2B SaaS Consultant. Now she’s a B2B SaaS consultant that specializes in email optimization. Kate Talbot Marketing | B2B Tech Consultant. Nandini Jammi. Sophia Le. What’s your biggest challenge as a B2B tech marketer?
Unbounce
NOVEMBER 7, 2019
Xpand is a no-tie, elastic shoelace system that can be installed on any shoe or boot to create adjustable, higher performing, fuss-free footwear. They offer everything from brand consultation, packaging, and graphic design to custom formulation and regulatory guidance for their clients. Example #15: Xpand No-Tie Laces.
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