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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

We all remember that moment we discussed a certain product or brand over the phone with our friends and saw a Facebook ad for it the next minute! So, establishing this recognition with automatic retargeting is going to help boost conversions. Helps Meet Customers’ Expectations. Improves Personalization.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

That’s why they work. Cold outbound works—if done creatively. PR can work, but rarely does. Y Combinator (YC) especially is very effective at helping you get early users, but not the way you’d think (as you’ll see below). But it worked.” Art by Natalie Harney.

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We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data

Metadata

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Everyone, including Sales, Marketing Ops, and Customer Success, must work together to keep campaigns flowing. They’re still helpful because they ensure you’re on track.

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How to validate your B2B startup idea

Lenny's Newsletter

of the companies I spoke with went through at least one failed idea before discovering something that worked. Only about a third worked with design partners. And then we got an email from an old Dropbox colleague who was like, ‘I hear you guys have become SOC 2 consultants. It really helped refine that idea.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. Senior consultant at London-based agency, @ParatusComms. SMM, Consultant and Speaker.

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