Martech

AUGUST 25, 2021

I like to consult a knowledgeable person in-store and inspect the merchandise, then have it delivered. Transparency and updates go a long way in customer experience, provided that a service rep can access order information and updated customer data rapidly. In-person conferences set back by Delta . That’s MarTech in action.

Transparency 97

Transparency Work Management Marketing Management Merchandising 97

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Marketing Craftmanship

FEBRUARY 13, 2015

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. In an online world, websites are the mother ship of market transparency.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Marketing Craftmanship

JANUARY 10, 2015

Although their trepidation regarding visibility may be well-founded, funds can gain some level of comfort knowing that regulators now publicly encourage market transparency. Marketing Essentials and Potential Pitfalls on the Road to Transparency. In an online world, websites are the mother ship of market transparency.

Practices 100

Practices Planning Enterprise Management Transparency 100

Velocity Partners

NOVEMBER 22, 2023

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. New models are pretty transparent: you can see what’s new about it or you can’t. Crash panels at conferences. Did they actually invent any new tech that didn’t already exist? Do webinars.

Lead Ranking 96

Lead Ranking Differentiation Work Management Marketing Management 96

ClickZ

JANUARY 24, 2020

They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). Everybody knows that Amazon’s mission statement is “customer obsession” This transparency has competitors either shaking in their boots or taking tips.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Hubspot

SEPTEMBER 25, 2015

Transparency between customers and brands is essential, so companies must keep this in mind when mapping relationship marketing tactics. iBeacons are small, inexpensive transmitters that use Bluetooth Low Energy (BLE) technology to detect nearby devices that can be housed in retail stores, point of sale displays, and merchandising areas.

Trends 28

Trends Planning Marketing Automation Services Paid Search Agency 28