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A B2B Perspective of Dreamforce

ANNUITAS

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Presenters of Inbound Conference. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Tweets comms news, conference deals and more. 20+ years in B2B direct marketing, demand gen, and lead management. London, UK – [link].

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5 Strategies that Fuel the Sales and Marketing Machine

Adobe Experience Cloud Blog

Marketo’s own lead management process – and sales and marketing philosophy – is driven by the same technology that we sell, a lead management , sales insight and revenue analytics platform. These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company.

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Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Adobe Experience Cloud Blog

OK, back to the conference. To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. This presentation is guaranteed to have a ton of stats. As mentioned in Lori’s presentation, the role of the marketer has changed. L2RM can move the needle.

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Lessons from the CSO Insights 2010 Lead Generation Optimization Study

Adobe Experience Cloud Blog

It directly impacts the level of effort sales reps dedicate to lead follow-up and helps keep companies top-of-mind. There has been a tremendous increase in the number of firms using lead management. Collaboration that Delivers Results Conference by Selling Power.

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Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. Please note that this content was presented in first-person live and then transcribed. Transcription.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa Cramer.