Marketing Craftmanship
FEBRUARY 16, 2017
Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Do I have the internal discipline to make conferences a worthwhile investment?
Marketing Craftmanship
APRIL 2, 2015
Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Do I have the internal discipline to make conferences a worthwhile investment?
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ClickZ
MARCH 4, 2021
Make your way to your computer and begin your workday: email, websites, and one video conference after another on Zoom, Teams, WebEx, and half a dozen other platforms. Various sources suggest that the average person before the pandemic saw as many as 700 ads per day (in 2007, a report suggested as many as 5000 per day).
Outgrow
FEBRUARY 25, 2021
Dynamic and personalized landing pages make use of UTM parameters to show different post-click experiences based on who is viewing them. Reach out to renowned personalities in your niche for your podcast while also making guest appearances on others. Guerilla Marketing. Optimize Landing Pages for Different Accounts. Podcasting.
6sense
NOVEMBER 9, 2021
Ask a bunch of B2B chief marketing officers to envision what a post-COVID field marketing strategy looks like and it doesn’t take long to start discussing (and complaining about) in person events. We run a large virtual conference and we don’t offer booths. No in person events are our schedule – everything pushed to 2022.
Oktopost
AUGUST 27, 2020
As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . Ann is very active across her social media accounts, many times taking the time to personally interact with her followers.
Rev
OCTOBER 14, 2018
First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. He’s like, ‘Get me the person that knows the numbers, clearly you don’t.
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