Remove government vendor operations
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6 marketing automation use cases where AI can help with data quality

Martech

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. Smaller teams often have a data-savvy marketer with Excel expertise.

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Rethinking content governance in the era of generative AI

Martech

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

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Pivoting from a Sales Engagement Conference to a Successful Virtual Summit in 8 Weeks

Outreach

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

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5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

Artificial intelligence multiplies the operational complexity of marketing & business. “Artificial intelligence” (AI) is one of those overly broad terms that has rocketed to buzzword mania in marketing circles this year. These can and will be used by martech vendors, of course, to stay competitive in the AI era.

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Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

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Why we care about email marketing: A marketer’s guide

Martech

Marketing automation. This technology explosion turned email marketing from a labor-intensive, spreadsheet-driven manual process into a nearly seamless production where most of the work goes into setting up processes that can run in the background. Account-based marketing. Marketing operations.

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Digital Marketing Transformation for the Professional Services

Hinge Marketing

The business goal is typically to provide improved client value, a better client experience, and/or operational efficiencies that result in a sustainable competitive advantage and improved financial performance. The process is supported by digital technology such as CRM and marketing automation and is largely automated.