government vendor 
Martech
JUNE 22, 2023
Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. Smaller teams often have a data-savvy marketer with Excel expertise.
Martech
SEPTEMBER 22, 2023
This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.
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Marketing Insider Group
AUGUST 10, 2020
We leverage ABM to focus on a specific set of accounts determined collaboratively by sales and marketing to deliver end-to-end programs at the account level with specific objectives and goals for targeted accounts. Q: Modern Marketing requires “measurements that matter” and ABM is certainly not unique.
Martech
JULY 23, 2021
Some daredevil planners might have found it worth the risk to plan a live event this year, but so many marketers have now pivoted and evolved the virtual event experience that waiting and seeing now appears to be the safe bet. Get your business goals in order first before selecting a tech vendor. Chris Wood, Editor. WordPress 5.8
Capstone Insights
JANUARY 17, 2018
Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for.
Outreach
JUNE 2, 2020
The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.
chiefmartech
DECEMBER 27, 2016
For instance, you can see in this slide from Salesforce some of the many ways that they intend to apply Einstein in specific products of theirs: But does this mean that smaller martech vendors are going to be shut out of this AI wave of the industry? These can and will be used by martech vendors, of course, to stay competitive in the AI era.
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