government vendor journeys 
Marketing Insider Group
JUNE 15, 2020
I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.
Martech
MARCH 22, 2022
Marketing automation. This technology explosion turned email marketing from a labor-intensive, spreadsheet-driven manual process into a nearly seamless production where most of the work goes into setting up processes that can run in the background. Account-based marketing. How do I use email marketing data?
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Hinge Marketing
JANUARY 18, 2022
Digital marketing transformation is the reimagination of the marketing and business development functions for the digital age by applying design thinking and advanced digital technologies to the entire client journey. The process is supported by digital technology such as CRM and marketing automation and is largely automated.
chiefmartech
AUGUST 5, 2019
Martech is marketing — at least an essential part of it. Next month in Boston, we’ll be hosting the latest and greatest MarTech conference , September 16-18 at the Hynes Convention Center. 21 sponsored sessions from leading marketing technology providers. 21 sponsored sessions from leading marketing technology providers.
Choozle
JANUARY 20, 2020
However, many B2B marketers lack the data they need to be successful. As buyers expect more of their B2B buying experiences, marketers are looking to maximize the customer journey. B2B marketers look for the same “single view of the customer” that B2C marketers create. The B2B Customer Journey. Competitors.
Hinge Marketing
FEBRUARY 3, 2020
Or, “We always exhibit at this conference, so we’ll do it again.” In many partnerships, the owner group will “brainstorm” marketing ideas and build a budget and plan based on the accumulated suggestions. This type of research evaluates the viability of alternative markets or audiences within markets.
chiefmartech
FEBRUARY 9, 2016
We’re 6 weeks away from the next MarTech conference in San Francisco. MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. 100 Marketing Technology Vendors Exhibiting Their Innovations.
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