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Martech
JUNE 22, 2023
Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. Let’s start with the basics — adding a new contact. For example: 3.
Capstone Insights
JANUARY 17, 2018
Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. What advice would you give him? a new analyst report).
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Outreach
JUNE 2, 2020
The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.
ClickZ
AUGUST 12, 2019
Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc. But in all this hype, some marketers might be missing a less glamorous (though no less essential) piece of the CX puzzle: the contact center. experiences.
Martech
MARCH 22, 2022
Marketing automation. This technology explosion turned email marketing from a labor-intensive, spreadsheet-driven manual process into a nearly seamless production where most of the work goes into setting up processes that can run in the background. Transactions usually happen offline in B2B marketing.
Hinge Marketing
JANUARY 18, 2022
The process is supported by digital technology such as CRM and marketing automation and is largely automated. Since a digital marketing transformation involves a reimagining of your entire marketing and business development process it clearly must consider other non-digital aspects of your marketing strategy.
chiefmartech
JULY 23, 2017
Even if many of the integrations between different marketing technologies in a stack are still relatively “shallow” — i.e., passing around fairly lightweight data, such as contact record fields, activity events, and common campaign identifiers — there is nonetheless a basic level of orchestration emerging.
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