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6 marketing automation use cases where AI can help with data quality

Martech

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video).

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Rethinking content governance in the era of generative AI

Martech

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” Register free.

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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

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Time spent on content is what matters to TikTok: Friday’s Daily Brief

Martech

Some daredevil planners might have found it worth the risk to plan a live event this year, but so many marketers have now pivoted and evolved the virtual event experience that waiting and seeing now appears to be the safe bet. Get your business goals in order first before selecting a tech vendor. Chris Wood, Editor. Read more here.

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Marketing Automation Interview Questions (Use-case based)

Capstone Insights

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. Work with those marketers to improve and specify segmentation.

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Pivoting from a Sales Engagement Conference to a Successful Virtual Summit in 8 Weeks

Outreach

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

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5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

“Artificial intelligence” (AI) is one of those overly broad terms that has rocketed to buzzword mania in marketing circles this year. Whatever problem you need to solve or marketing fantasy you’d like to indulge, there’s someone telling (selling) you that the answer is AI. ARTIFICIAL INTELLIGENCE.