Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

Privacy Protection 86

Privacy Protection Privacy Open Rate Deliverability 86

Martech

SEPTEMBER 22, 2021

Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session. iOS 15 and letting go of open rates. It’s a day of rejoicing for those like Ryan who have advised marketers for years not to over-value the open rate.

Marketing Automation Services 119

Marketing Automation Services Lead Ranking Lead Scoring Privacy Protection 119

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates. ” – Chad S.

Open Rate 113

Open Rate Click Rate Paid Search Agency Privacy Protection 113