Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

Privacy Protection 88

Privacy Protection Privacy Open Rate Deliverability 88

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. The annual cost can go up over $2 million annually when adding in privacy protection tools and other technology that makes the DCR usable. Register and watch The MarTech Conference here.

Privacy Protection 121

Privacy Protection Paid Search Agency Advertising Agencies Work Management 121

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Apple and Google are taking a proactive approach. “It

Ethics 104

Ethics Work Management Marketing Management Paid Search Agency 104

Martech

OCTOBER 3, 2022

At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. Two major players in this space are Adobe Analytics and Google Analytics.

Analytics 109

Analytics Privacy Protection Privacy Marketing Analytics Tools 109

Martech

SEPTEMBER 22, 2021

Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session. RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept.

Marketing Automation Services 112

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 112

Litmus

OCTOBER 6, 2021

Litmus Live , THE conference for email marketers! From making forms easier to fill with AMP for Email, to the changes taking place with Apple’s new Mail Privacy Protection update with iOS 15, there’s a ton of innovation and change happening in email right now. Veronica Best. VP of Product at Dyspatch.

Best Practices 103

Best Practices Privacy Protection Privacy Email Marketing 103

Martech

OCTOBER 18, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”.

Marketing Automation Services 92

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 92