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Interview with Moni Oloyede

Onalytica B2B

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. No, leads are pushed down the funnel.

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Pardot User Conference Proves They’re a Top Marketing Automation Vendor

LeadSloth

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Learnings From The Conference. The conference had a nice balance of sessions. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Presenters of Inbound Conference. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. .

Twitter 100
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Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark Consulting

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Remember, content attracts prospects, and content nurtures leads into sales. How marketing automation syncs with CRMs.

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Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark Consulting

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Remember, content attracts prospects, and content nurtures leads into sales.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua.

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The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps

thePoint

Note: management might push you towards certain people – however, my experience is that you find those with the best insight in unusual places (e.g., a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. Media and Media Campaigns. and “Even better, if ….”.