Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. The key innovation here is how potentially sensitive customer data sets are handled,” Milicevic explained. DCRs can be used by brands, agencies and publishers. Why use a DCR? Get MarTech!

Privacy Protection 125

Privacy Protection Paid Search Agency Advertising Agencies Work Management 125

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”.

Ethics 105

Ethics Work Management Marketing Management Paid Search Agency 105

Martech

OCTOBER 18, 2021

He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. Raab says, reasonably enough, that the job of a CDP is to “combine all customer data into sharable profiles.” Its purpose is to serve as a platform for all voice, chat and digital customer service systems.

Marketing Automation Services 96

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 96

Hubspot

MARCH 28, 2018

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google. a strand of DNA.".

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66