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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. ” — Eilon Reshef , co-founder and CPO As did Snyk : “Our initial target audience was a developer building with Node.js Art by Natalie Harney.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

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Top 3 CRM Innovations and Themes for 2020: Time, Microservices and Good Intentions

Martech Advisor

The winding road that makes up this year’s conference season is coming close to its end, but September - October reinforced a few themes while introducing some new ones into the mix. There’ve been a number of themes repeated over and over again throughout many of the conferences I’ve attended this year.

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How to Reduce the Cost of a B2B Lead

LEADership

At the recent Aberdeen Group Chief Procurement Officer (CPO) Summit in Boston, we heard loud and clear, the buyers’ viewpoint. In my experience of working with clients across various industries, I have seen that the best way to reduce cost per lead is to: Drive greater conversion. Here is one I have seen frequently: [link].

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

|Dan is not always able to tweet b/c of responsibilities or out on missions…but here are a couple more of my favorite tweets from Dan sent on 5/21 @AdScientist : ‘What is beautiful about social media are the relationships that can be built/started, conversations shared.’ Alex Romanovich – @alexromanovich.

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