accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Valasys

SEPTEMBER 27, 2019

The major problem that B2B marketers face to excel at customer experience management (CXM) is that CXM is neither the core component of their organizational strategy nor it is deeply ingrained in their company culture. This includes performing SWOT analysis & introspecting how customers’ journeys evolve over a while.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

JULY 12, 2019

Furthermore, technics for strategic market research such as SWOT (strengths, weaknesses, opportunities & threats) & PESTLE (political, economic, social, technological, legal & environmental analysis), help the marketers in planning for the present as well as anticipated scenarios in future.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Unbound B2B

JANUARY 11, 2023

Run a SWOT analysis on your competitors B2B marketers should keep one eye on their competitors at all times. Doing your own marketing experiments to collect psychographic information. Thought leadership content Thought leadership content positions your company as an industry leader. Begin by conducting a competitive analysis.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Single Grain

FEBRUARY 22, 2024

Psychographic Information: Understand their interests, hobbies, values, and lifestyle via surveys, interviews with existing customers, and feedback forms. Conducting a SWOT analysis of your competitors can provide crucial data that can refine your business strategies and evaluate your competitors’ marketing strategies for growth.

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Hubspot

OCTOBER 26, 2015

Your brand identity is the representation of your company's reputation through the conveyance of attributes, values, purpose, strengths, and passions. While a company might have multiple buyer personas, this is the "top" type of buyer. Determine Where Your Company Sits in the Market. 6) Self image is the consumer's ideal self.

Paid Search Agency 28

Paid Search Agency SWOT Advertising Agencies Brand Identity 28

Directive Agency

MAY 9, 2017

I understand that if you are currently part of a company, you most likely have already built a team (or are part of one) and moving pieces can be difficult. Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. Firmographics.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85