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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. With the long-awaited (dreaded?)

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. The strategy isn’t necessarily new, and with the rise of more video hosting platforms, it’s now easier and more cost-effective for a business to professionally execute a video marketing strategy. YouTube is a great option for entertainment.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

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6 Marketing Trends to Look Out for in 2022

BenchmarkONE

Are you looking ahead and strategizing your marketing plans for 2022? Marketing trends are ever-changing, and the Covid-19 pandemic has thrust the world into a virtual atmosphere. We have compiled six of the most important trends your company should be paying attention to when creating marketing campaigns during the upcoming year.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

Without much difficulty, visitors should be able to get a sense of how your firm can help them solve the specific challenges they are grappling with (even if your firm offers hundreds of services across many markets). The best performing firms use their digital marketing assets to promote their offline activities.