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5 Essential Functions for Every B2B Website

Biznology

To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. Oracle, for example publishes a Software Investment Guide to help prospects’ decision-making. Lead generation. The perennial number one goal of just about every business marketer is generating sales leads.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.