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5 Essential Functions for Every B2B Website

Biznology

Oracle, for example publishes a Software Investment Guide to help prospects’ decision-making. Lead generation. The perennial number one goal of just about every business marketer is generating sales leads. Add similar offers throughout your site, varying the deal to suit the surrounding content.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.