Outbrain

FEBRUARY 12, 2023

As marketing budgets undergo strict scrutiny, attribution is becoming as important as ever, since it provides marketers with crucial data that can help them further optimize their ad spending and lower acquisition costs. Inevitably, this trend forces teams to focus on objectives lower down the funnel, as they provide a clear ROAS.

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Multi-Touch Attribution 49

ClickZ

JUNE 6, 2023

What no one is talking about, though, is that these regulations are not as sweeping as the ‘Accept All Cookies’ pop-ups make it seem, and that leveraging a household-first strategy in your social and digital advertising provides a better attribution for measuring incremental ROAS than approaches predicated on third-party cookies.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Advertising Agencies Paid Search Agency 59

Salesforce Marketing Cloud

MAY 29, 2024

Our hypothetical company is TechBat, and they specialize in cloud-based project management solutions. Alternately, what does it look like for a more B2C company? Multi-touch attribution measurement This can still exist, but it’s going to require a lot more trust. Back to top ) 3.

Paid Content 126

Paid Content Marketing AI Sales Management Lead Ranking 126

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. It is native within Salesforce, so companies can drill further down into the data.

Marketing Attribution 111

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 111

LeadsRX

APRIL 12, 2022

The absorption of Oribi by LinkedIn appears to be the end for the Israel-based marketing analytics company. Our goal is to help our customers – brands, agencies, enterprises, media companies – improve marketing performance through insights garnered from multi-touch attribution (MTA) and customer journey analytics (CJA).

Marketing Attribution 79

Marketing Attribution Multi-Touch Attribution Analytics Advertising Agencies 79

Valasys

JANUARY 2, 2020

Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution. Signals are the recognizable attributes about a person or about their context at the time of a particular auction.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

LeadsRX

JUNE 9, 2021

Let’s break down our list of companies with varied levels of ID solution offerings, including our own. There are providers out there that offer straight-up marketing tools that help agencies and enterprise marketers do a better job of reaching the right people at the right time with a focus on achieving a better return on ad spend (ROAS).

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

LeadsRX

JUNE 9, 2021

Let’s break down our list of companies with varied levels of ID solution offerings, including our own. There are providers out there that offer straight-up marketing tools that help agencies and enterprise marketers do a better job of reaching the right people at the right time with a focus on achieving a better return on ad spend (ROAS).

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52