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Leads are Hard 

ViewPoint

A Story From Yesteryear About Reader Service (aka Bingo) Cards. According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card.

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Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. This was the situation shared by Christine Nurnberger, VP of Marketing at SunGard Availability Services. Via BtoB Magazine. One company wanted to find out just that so they surveyed their 1,500 B2B salespeople.

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Lead Generation: A Watched Pot Never Boils

ViewPoint

Based on over 60,000 completed company dispositions per year (annualized for 2012). Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). One program in particular targeted the CFO at the top fifty utilities in North America.

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Members of SLMA and non-members are allowed to vote. Here is the list. If you find someone you want to vote for, click through and place your vote.

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The 10 most fascinating people in B2B Marketing in 2015

Biznology

Her company 6Sense has made waves for clients like Cisco and VMWare. Japan’s foremost lead generation marketing company. Dan practices what he preaches—running a high quality lead generation and management service for clients, plus a well-regarded educational resource center for B2B marketers. Thanks, Charlie. Great job, Mark!