Digital B2B Marketing

SEPTEMBER 10, 2013

Buying a B2B List. Historically purchased lists have had a bad reputation for quality. While it is true that quality is lower, the relatively low cost still works out well for many companies. Consider purchased lists if these points are true: You have a clear plan to make use of the data throughout the year.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. In this post, I’ve listed the major areas to focus on if you want to make your industrial e-mail marketing more relevant and productive.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

eDataSource

NOVEMBER 14, 2019

At the time the EU didn’t have the regulations it has today; things were a lot looser, and one thing that was particularly loose was mailing lists, buying them and renting them (both B2B and B2C). List brokers we’re doing really good business there. The biggest lesson there was don’t buy or rent lists. She didn’t ask us.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

The Customer

AUGUST 30, 2019

The cashier at Urban Outfitters recently asked me for my email when I bought something in a physical store, so that the company might send me emails every day, which I was already getting. they’d been automatically added to the list after making a purchase, or been lightly conned with a pre-checked box). in their subject lines.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52