LeadSloth

JULY 22, 2009

The tech industry is known for inventing new names for existing things, mainly to promote their own company. So I created a non-scientific poll on LinkedIn asking: “Do you use Inbound Marketing for B2B Lead Generation?&#. LinkedIn showed this poll to randomly selected marketing professionals who work in the Tech Industry.

Inbound Marketing 100

Inbound Marketing Work Management Customer Surveys Linkedin 100

LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# Therefore I would recommend that mid-size companies get a dedicated solution for social media monitoring.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

NOVEMBER 16, 2010

Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Segmentation on Lead Source and Search Keywords.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

FEBRUARY 17, 2010

Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter. Intra-company Collaboration. Lead Generation.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

SEPTEMBER 24, 2009

Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. “Where do I start?” Set Your Goals.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

MAY 5, 2010

Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ).

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

JULY 12, 2010

Marketing departments at mid-size companies. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. If you’re a mid-size company, search Engine Optimization and Social Media are really the key features that you’ll use HubSpot for.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100