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The Power of Marketing and Sales Intelligence

DiscoverOrg

For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. Lead generation.

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B2B data decay and list rental – buyer beware!

Biznology

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. phone number change (changing companies and company move as above).

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Prospecting data accuracy

Biznology

We were generally satisfied with the method we used to get at data quantity, where we asked vendors to provide company counts in specified sample industries and contact counts at specified sample companies. . Company name, address, URL. . We planned to televerify firms that were common to all five participants.

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4 Elements that drive B2B direct marketing results

Biznology

Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Targeting and List Selection – 50-70% of success. 1-10, 11-25, etc.)

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Buying a B2B List. Historically purchased lists have had a bad reputation for quality. While it is true that quality is lower, the relatively low cost still works out well for many companies. Consider purchased lists if these points are true: You have a clear plan to make use of the data throughout the year.

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Versium Guarantees Improved Conversion Rates With Its New, Automated Predictive List Builder Service

Versium

Harnessing the power of predictive analytics and Versium’s LifeData®, marketers can build highly targeted prospect lists for multichannel campaigns based on projected conversion rates. Additional product information for Predictive List Builder available here. About Versium .

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Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. Watch out for a high level of opt-outs or SPAM complaints from rented or bought lists. Do a regular merge/purge of your in-house list.