Content Standard
AUGUST 24, 2021
Over 78% of that ad revenue lined the coffers of just ten companies. A Digital Uprising Is Under Way But Facebook isn’t the only company whose business model deserves scrutiny. Also not to be ignored is the net negative sentiment surrounding major tech companies. And those fiefdoms have reached monolithic scale.
Outgrow
JULY 8, 2020
iProspect Indonesia. iProspect is a global marketing agency and caters to some of the best brands around the world. iProspect Indonesia follows a data-driven approach to content marketing. Also, they intended to place F5 as a cybersecurity solution leader and drive qualified leads for the brand. And the results, 1.6
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Valasys
SEPTEMBER 8, 2020
Merkle, announced the coalescence of 5 of its B2B companies to form a new B2B group, as the part of a new collective. Merkle is a leading data-driven, technology-enabled, global performance marketing agency, founded in the year 1971 and headquartered in Columbia MD. The company operates with the vision: “ Truth in data.
chiefmartech
AUGUST 2, 2016
An amazing joint keynote from the Global Consumer CIO of Unilever and the Global Chief Strategy Officer of SapientNitro on “Digital Transformation: Getting It Done and Getting It Right” Candid interviews and open discussions with leading marketing technology vendors such as Adobe , Google , IBM , Marketo , Oracle , and Salesforce.
NuSpark Consulting
JULY 2, 2010
Vizu is a company that understands the relationship of banner campaigns and branding. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. More information can be found on their website at www.vizu.com. Not the increase in search lift (27%) and direct traffic (21%).
Webbiquity
APRIL 7, 2010
While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch. How important are branded terms in paid search? X Marks the Spot!
Industrial Marketing Today
JUNE 8, 2010
You may be surprised by how different some of those terms are from those used within your company. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs.
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