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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. It’s a good idea to loop in product managers, R&D teams, business development, and other departments that work closely with the solutions you are selling.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? What types of intent data are there?

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DealSignal Introduces Intent-based Inbound Lead Enrichment

DealSignal

DealSignal Intent-based Inbound Lead Enrichment combines who, why, when, and where, and fully automates the process, so marketing can deliver truly actionable leads to sales and reps can then engage them with highly personalized, timely outreach. To learn more visit dealsignal.com and follow @DealSignal on Twitter.

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From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies

DealSignal

For example, if you’re a B2B company selling marketing automation software, you might segment your email list by industry and create content tailored to the specific needs of each industry. To personalize email content, consider using dynamic content that changes based on the recipient’s behavior or interests.

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Demand Generation vs. Lead Generation: Key Differences, Strategies, and More

DealSignal

Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. To boost awareness, you may also want to consider partnering with other companies to extend your audience reach. Table of Contents. Demand gen tactics.

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Lead Enrichment: How to Streamline and Get the Most Out of Your Customer Data

DealSignal

Contacts leave their positions or switch industries entirely, and companies pivot radically in search of a footing in today’s economy. All this makes targeting a challenge – but lead enrichment is there to help you follow closely what’s going on with your pool of prospects. What types of lead enrichment data are useful?

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NEWS: DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent

DealSignal

Marketing and sales teams can now get complete contact details for ideal buyers at companies showing interest in specific product categories across the web. Zero in on the best targets by refining results by company size, revenue, industry, or location. Identify buying teams by seeing which topics are surging in which locations.

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