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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Employees can help define the company vision.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Marketing technology (martech) is advancing quickly. Company leadership expects measurable results. But how can B2B marketers most effectively achieve those results? An astounding 93% of marketers anticipate their budget will increase for their digital marketing initiatives in 2018. And measure them?

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Latest Research.

SMB 40
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6 Best Free Digital Marketing Tools for Small Businesses (National Entrepreneurs Day Special)

Martech Advisor

To mark the importance of this sector, the third Tuesday of every November is designated as National Entrepreneurs Day. But, how do you go about performing these activities without a sizable marketing budget? Fortunately, there are several free digital marketing tools that should be on your radar.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Top executives: social media marketing is for thee, but not for me. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. But social media marketing spending will rise anyway. DR4WARD ).

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Marketing Charts ).

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New Data: Should You Include Social Media Icons on Your Homepage?

Hubspot

Deciding what to include on your homepage, however, is an endless conversation amongst marketers. If you’ve ever been a part of designing (or re-designing) a homepage, you know that every detail -- from content and aesthetics to links and CTAs -- matters. Twitter, at 27.1% share of overall homepage links. Food for Thought.