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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create new tracking, every time you have a new ad.

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Interview with Mark Schaefer

Onalytica B2B

In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. I believe this is more true than ever, and more important, I really see it happening at companies of every size. Mari Smith is so immersed in the Facebook world that you have to pay close attention to her observations.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

These companies can learn almost everything we do online, from the things we buy to the articles we read to the people we talk to. Mark Zuckerberg has become the fall guy for a problem that extends far beyond Facebook: our personal data can easily be bought and sold to advertisers. Changing Data Collection.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Rather, its product is the brand. Image attribution: Isaiah McClean.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Others will offer starting prices for plans that are geared toward smaller companies. The Premium Package includes integrations with apps like WhatsApp, Facebook, Twitter, and WeChat. It’s best suited for large companies and enterprises with a dedicated team of developers and complex integration needs.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Facebook Marketing: How to Build Powerful Relationships. Her presentation on Facebook marketing was focused and informative—even for the seasoned social media practitioner. B2B and B2C have something in common: they are both P2P.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Facebook Marketing: How to Build Powerful Relationships. Her presentation on Facebook marketing was focused and informative—even for the seasoned social media practitioner. B2B and B2C have something in common: they are both P2P.