Convince & Convert
NOVEMBER 30, 2023
Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.
Onalytica B2B
DECEMBER 11, 2017
In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. I believe this is more true than ever, and more important, I really see it happening at companies of every size. Mari Smith is so immersed in the Facebook world that you have to pay close attention to her observations.
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Oktopost
APRIL 8, 2021
P2P over B2B. Grant Klein, another Oktopost Customer Success Manager, says: “I bring this up on all of my advocate training calls – they are the ones humanizing the brand and putting the face behind the company.” And what better way to keep our audience interested than with content? No two networks are the same.
ViewPoint
JANUARY 24, 2012
Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Logistics companies aren't on Twitter. B2B marketers don't target Monolithic Company X or Big Conglomerate Y. You're a P2P marketer. Logistics companies aren't on Twitter. Manufacturing firms don't watch YouTube!
Sprout Social
MAY 24, 2022
According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. Or a company recognizing an employee who has been with them for 30 years? As brands, we must remember to show the human sides of the company,” Gill says.
Hubspot
JUNE 14, 2018
These companies can learn almost everything we do online, from the things we buy to the articles we read to the people we talk to. Mark Zuckerberg has become the fall guy for a problem that extends far beyond Facebook: our personal data can easily be bought and sold to advertisers. Changing Data Collection.
Hubspot
SEPTEMBER 30, 2013
Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). It''s as if selling to people who work at companies somehow regresses our interpersonal skills. And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. It''s so simple. It shouldn''t.
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