LeadSloth

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Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

You can follow coworkers, prospects, deals, documents but also 3rd party applications. Yes, you can get alerts when your company or competitors are mentioned in the Blogosphere. The company newsletter was just sent out? Social Media monitoring? See how your prospects respond to it.

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How Are CRM and Marketing Automation Different?

LeadSloth

Document library. So your company will need both. This was the list with strong points for a CRM system (compared to Marketing Automation): SFDC. Opportunity creation. Forecasting. Call logging. Individual emails. Products & Pricing. Case Management. At the same time, a CRM system is a necessity to support an efficient sales force.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed. Intra-company Collaboration.

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What Lead Nurturing Content to Send When?

LeadSloth

Web visits, document downloads, form submissions and email clicks will all give you an indication of the stage prospects are in. Learn how to nurture your leads and bring more revenue to your company. The solution is to learn more about your prospects before you decide what content to send to them. Content for Nurturing Emails.

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Lead Nurturing for Software Trials

LeadSloth

Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. Examples are a link to a piece of documentation, a usage tip, a link to the login page, or a personalized coaching call. a link to documentation) while others can be high-commitment (e.g.

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Marketing Automation Trends for 2010

LeadSloth

3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Kristin Hambelton, Sr.