Chris Koch

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How Do You Market Something That’s Worthless?

Chris Koch

are immune to this kind of disintermediation? And that will give us access to extraordinary amounts of valuable data that until recently were only available to governments and big companies, as well as apps that make analyzing and interpreting that data as easy for us as it is for them (okay, so it’s not so easy yet).

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I have seen the future of B2B marketing. It’s on Forbes.

Chris Koch

The guy who manages the platform at Forbes, Lewis Dvorkin, (if he also created the platform he’s a freakin’ genius) recently wrote about its power to disrupt traditional journalism , citing my new employer, SAP, as one of the companies that sometimes get more hits for the stuff it posts than Forbes’ own journalism. My Current Project.