The ROI Guy

NOVEMBER 4, 2010

Not surprisingly, spending on company websites will increase the most, growing 43% over 2009 levels, and social network marketing is expected to increase as well, with an increase of 45% over 2009. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. B2B Companies are Really Content Companies, But is. Tom then served Gartner as a Managing VP. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. Now I’m onto my next company, and yeah, I mean, I think, where do things go?

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112