Martech
DECEMBER 16, 2022
Companies need a unified and seamless approach that eliminates siloed user experiences, making things more efficient internally and effective externally. This is where a unified system — a digital experience platform (DXP) — can help make your marketing ops more efficient and effective. What is a DXP?
TrustRadius Marketing
MAY 12, 2022
You can customize their interactions with your site and give them a personable, human experience. The best digital experience platform out there is one that fits your needs. We talk about some important tips to help you pick the best digital experience platform for your customer-centric team.
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Martech
DECEMBER 27, 2022
“Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee. shoppers, it’s not a top priority as cost concerns grow,” said Laura Connell, consumer trends manager for consumer intelligence company GWI.
Martech
JANUARY 2, 2024
Some companies have built a business around providing support for open-source projects, such as Red Hat, which created and supported a popular version of Linux and was eventually acquired by IBM. As this happens, expect the lines to blur between CDPs and other tools and platforms.
Martech
DECEMBER 26, 2023
“A key focus for retailers and ecommerce brands in 2024 will be transforming great in-person conversations and purchase experiences into natural interactions through messaging apps — in other words, mimicking the in-store experience in our virtual world,” said Joscha Koepke, head of product at conversational marketing company Connectly.
Martech
OCTOBER 30, 2023
Case study: A leading life insurance company’s success with a well-known digital experience platform A leading life insurance company leveraged a well-known digital experience platform’s capabilities to focus its marketing efforts on two specific audiences: direct-to-consumer (D2C) and business-to-business (B2B).
The Customer
AUGUST 3, 2021
Quick-Take: In fact, a 2021 Cisco Data Privacy Benchmark Study found that companies that invested in a better privacy experience got almost double in returns , with a 76% increase in customer trust. User Experience, Regulations and Consent Fatigue. The company simply puts the user experience above everything else.
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