Martech

SEPTEMBER 16, 2022

Earned : Content is published by someone other than the company (e.g., Content automation tools and platforms allow companies to produce, manage, share and amplify content while facilitating scalability. A wide range of tools and platforms exist to help businesses create, distribute, target and measure the content they create.

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132

Delivra

DECEMBER 15, 2020

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

Valasys

AUGUST 14, 2019

Digital Asset Management Systems are another type of CMS that manages content with the precisely defined author or ownership. B2B companies also employ CMSs to store, control, revise & publish documentation. Thus, a company can benefit from the latest developments in language frameworks. Scope for Cloud Scalability: .

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. Alex is being said to have brought a culture of development & digital commerce technology to the company.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. I’ve since been fortunate to work across a range of companies.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

ClickZ

AUGUST 16, 2022

Different sites and their companies use this to identify customers, remember their preferences, and offer them targeted services. That means that if cookies become extinct at some point in the future, the company that retains the most relevant information about its customers will be in the best position to succeed.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Valasys

JANUARY 14, 2020

It is an agile platform & amongst the best-breeds of Content Management Solutions (CMSs) available in the market. The platform is more advanced than a CMS and more flexible than a closed DXP (Data Experience Platform). CoreMedia is the company behind Content Cloud. About CoreMedia.

Digital Asset Management 59

Digital Asset Management Digital Experience Platform Enterprise Management Marketing Management 59

Martech

DECEMBER 22, 2021

At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. In the other category are companies like Segment. “ The need for independent CDPs. This made sense to Raab.

Enterprise Management 115

Enterprise Management Marketing Automation Services Work Management Marketing Management 115

Martech

APRIL 8, 2024

Nicole Greene is a VP, analyst at Gartner and an expert on AI, content and digital experience. As she mentions, Google’s Search Generative Experience (SGE) — which is still being tested — is very popular with users. But mostly that means being pitched more things to buy, which benefits the company, not the customer.

Marketing AI 111

Marketing AI Digital Experience Platform B2B Thought Leadership Paid Search Agency 111

chiefmartech

SEPTEMBER 29, 2019

I had that epiphany a couple of months ago, when I wrote a post about a martech maturity model , describing how companies seem to evolve through three stages of how they leverage martech within marketing: Assisted — limited use of martech as scattered point solutions. Embedded — a centralized martech/marketing operations role/team. (I’m

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92