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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

“Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee. AI will be used to improve discovery in more mobile experiences. Now, consumers take those connections around with them wherever they go.

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Content marketing: What it is and why marketers should care

Martech

That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. Earned : Content is published by someone other than the company (e.g., The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints.

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The CMO’s practical guide to personalization

Martech

The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. The company used the platform’s analytics tool to redesign the buying process, making it more customer-focused.

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Delivra Introduces New Partnership with Episerver

Delivra

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

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Digital Experience Platforms: Myths and Realities Behind the Hype 

Martech Advisor

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. The DXP Myths You Should Steer Clear From.