Webbiquity

FEBRUARY 14, 2010

For b2b companies who are able to use such software effectively, the competitive advantage is akin to Indiana Jones taking on his would-be assassin in Raiders of the Lost Ark : The challenge for b2b marketers in adopting marketing automation / demand gen systems isn’t with the technology, which is stable and reasonably easy to use.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

MAY 20, 2010

B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications. Need Content? Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

MARCH 9, 2010

Granted, the potential pool of customers for most b2b companies is minute compared to that for major consumer brands, but given the sheer size and ubiquity of Facebook, there are still a lot of b2b buyers using it. It can serve one helpful role: humanizing a company. It isn’t demographics. They buy from people.&# Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

Does it relate to the major growth initiatives of your company? Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Adobe Experience Cloud Blog

JULY 15, 2010

2. Blog – This plays a key role in lead nurturing and educating prospects. Provide insight into company & products/services. Create a full account – Always create your account with a full profile: picture, bio, link to company website and customized background. Increase brand awareness? Improve engagement?

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Online Marketing Institute

JUNE 30, 2009

Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. What made you want to start your first blog?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

DECEMBER 30, 2011

BackType - BackType is a social media analytics company that helps companies measure their social engagement. is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Reddit - Reddit is similar to Digg. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Buzz Marketing for Technology

DECEMBER 15, 2010

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? Trick 2) Put the 20 top companies you want to target into the Workplaces field. If they are friends perhaps they share a common interest and one of those interests could be your company.

Facebook 100

Facebook Advertisements Advertising B2B Marketing 100

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - V.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. For Companies: 10 Questions to ask yourself before entering social media by Mindjumpers. 85% of Inc. Mistakes were made.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40