Hubspot

JUNE 14, 2021

But sometimes, a prospect is willing to take some of the strain off that process by explicitly demonstrating interest in a company before its sales team reaches out. So all that begs the question, "How do I get hand-raisers to find and express interest in my company?" Well, there are a lot of roads you can take.

High Quality Lead 62

High Quality Lead Sales Qualified Leads Paid Search Agency Cold Calling 62

TrustRadius Marketing

APRIL 23, 2021

Customers may visit a website, demonstrate interest, and become a potential lead for the sales team. In summary, this form of marketing relies on a self-directed buyer’s journey of earning interest. Few companies use just one or the other approach. A youtube video might go over all the information of the product.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Launch Marketing

JULY 10, 2019

Ideally, company overviews and explainer videos should be up to 2 minutes long for optimal engagement. Longer video lengths aimed at people willing to give 15-30 minutes of their day should be leveraged for webinars or on-demand demo videos where your audience is interested in your product/service.

Top of Funnel 64

Top of Funnel Video Marketing Tips Paid Search Agency 64

Launch Marketing

FEBRUARY 15, 2018

Position your company as an industry thought leader. And even if they don’t ultimately attend your webinar, the information they provide when registering demonstrates interest that enables you to share subsequent relevant content and offers. Customer retention is always a goal for B2B companies.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Televerde

NOVEMBER 14, 2019

customers stopped using a company throughout the last year due to ineffective technology personalization. On the flip side, 43% of these customers are more likely to buy from a company that effectively integrates these personalization tools into their technology. But what mix of marketing technologies is right for your company?

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

SmartBug Media

SEPTEMBER 9, 2022

a company newsletter). percent of B2B decision makers turn to YouTube when researching new purchases. Brand recognition is about more than your company, product brand name, or logo. Brand recognition is about your product or company being recognized as a viable solution to a specific problem. This is a mistake.

Paid Content 98

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 98

Anteriad

APRIL 25, 2023

A satisfied customer is rewarded for the advocacy they perform for the company. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Either operated by a single person or a group from the same company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95