The Point

DECEMBER 16, 2011

Most list rentals make available a wide range of select criteria, enabling you to target prospects by job title, company size, etc. Rented lists can be expensive (50 cents per name and up), however, and for one-time use, it takes a very successful campaign (or a very large average deal size) to generate a respectable ROI.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Engagio

SEPTEMBER 9, 2020

Companies that give extra flexibility to their employees will have the edge in this area.” – Bill Gates, Microsoft. If you always hire people who are smaller than you are, we shall become a company of dwarfs. If you always hire people who are smaller than you are, we shall become a company of dwarfs. The list goes on.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management? Technical background is important.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Datafusion Solutions

AUGUST 21, 2020

With technographic data, companies can understand the company’s technology stack and their intention to purchase any technological solutions in the future. It also maintains a record of the total number of products or services that they own. Thus, B2B companies can exploit technographic data to qualify prospects.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

Engagio

OCTOBER 20, 2020

Account-Based Marketing (ABM)—a product of this change—is one of the hottest strategies that the fastest-growing companies are leveraging. For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. It involves working with freelancers (generally overseas).

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Account-Based Marketing (ABM) – a product of this change – is one of the hottest strategies that the fastest growing companies are leveraging to grow. For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Intent data. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52