Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic?

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Biznology

FEBRUARY 23, 2015

To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients. 778 contacts were engaged with a 70% open rate (vs.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Take Demandbase for example.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

DECEMBER 14, 2016

New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Sales enablement. Closed loop attribution and reporting. Joe Pulizzi.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. Frequency (Do they consistently publish great content?). Contently has been named one of the top 100 fastest growing private companies by Inc. Magazine and have also received the ASJA Award for investigative reporting. Marketing, sales, customer service, IT, and more.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48