Companies CRM DemandBase Marketing Attribution 
Martech
SEPTEMBER 20, 2023
Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. “It connects with your CRM. . “It connects with your CRM.
Martech
OCTOBER 1, 2021
Good morning, Marketers, and how important to you is your CRM? As we note in the Terminus news below, it seems to be open season on CRMs. But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Read more here.
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Martech
NOVEMBER 30, 2022
First, this could prove to be a major contribution to addressing the age-old attribution problem — a problem that increases in complexity as channels multiply: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” as the old saying goes. ” It will also include CRM data.
Full Circle Insights
FEBRUARY 28, 2021
At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. That’s why the company was built from the ground up on the principle that marketing data should reside in the CRM. Spice Up Your Marketing Funnel.
Full Circle Insights
MAY 20, 2022
There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?
Engagio
OCTOBER 31, 2021
According to the annual Edelman Trust Barometer , over the last ten years a person like yourself , aka employees, is the second most trusted source of information about a company, second only to academic experts. Make no mistake though, giving employees content sharing tools is not the answer in and of itself.
Full Circle Insights
JANUARY 28, 2021
One dilemma companies struggled with in the pandemic economy was whether to focus on customer retention or retool their approach to accommodate a changed marketplace. A generally reliable principle, and what companies tend to do in “normal” times, is focus on reducing churn because it’s cheaper to retain customers than to find new ones.
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