article thumbnail

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

article thumbnail

2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

Through Dell’s efforts in establishing its very own Social Media & Community University, which 105,000 employees have attended, and its Social Outreach Services, Dell has turned thousands of brand retractors into advocates. In addition to connecting with customers, social media is also an outlet for generating leads. Firmographics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. During the course of the discussion, she said, as if suddenly enlightened, “This really is a change management initiative. We should all take a lesson from Pardot.

article thumbnail

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. During the course of the discussion, she said, as if suddenly enlightened, “This really is a change management initiative. We should all take a lesson from Pardot.

article thumbnail

Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

Tune in to hear more about prioritizing the customer experience and learn: the difference between the infinite loop of prospect experience and lead management. And so, thankfully, I hear more companies talk less about lead management and more about prospect experience. the risk of aggressive over-marketing.

article thumbnail

Email Marketing vs Marketing Automation Software

TrustRadius Marketing

For us, the business solutions it addresses is it provides a easy solution to create and produce newsletters and disseminate it to our community of over 5,000 people. Marketing automation tools also help facilitate lead management, online marketing, social marketing and have more advanced reporting and analytics capabilities.

article thumbnail

Conversica sends “AI Lead Patrol” to Dreamforce 2018 on Mission to Help Marketers Engage & Convert Leads

Conversica

This week, Conversica will return to Dreamforce , a gathering that brings together thought leaders and industry pioneers throughout the Salesforce community. Conversica will also be defending its title at the Dreamforce Demo Jam in the SMB Lodge at the San Francisco Marriott Marquis Hotel on Thursday at 3 p.m.