9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2
ANNUITAS
JUNE 28, 2012
I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. During the course of the discussion, she said, as if suddenly enlightened, “This really is a change management initiative. Was he really good at all of these things?
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