Smashmouth Marketing
DECEMBER 30, 2008
Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Encircle Them - Find their communities.
Smashmouth Marketing
DECEMBER 30, 2008
Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Encircle Them - Find their communities.
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Moz
JANUARY 5, 2020
If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. Google’s house may be structurally unsound, but it’s also huge, with a 90% search engine market share globally and over 2 trillion searches per year , 46% of which are for something local.
KoMarketing Associates
AUGUST 22, 2012
As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.
Directive Agency
APRIL 19, 2017
The logic is that by widening the visibility of your blog posts you can spread your online reputation as an industry expert – the more authoritative you seem the more leads you’ll convert. But this is a passive, indirect method of generating leads – at best. Especially in your favorite online communities.
Webbiquity
OCTOBER 6, 2020
Explore local link-building opportunities with, for example, non-competitive businesses, associations, local media, and community websites. Volunteer in the community. Check and optimize your mobile page load speed , as local searches are frequently done on mobile devices. Ask your customers for reviews. SEO is not a silo.
Online Marketing Institute
DECEMBER 23, 2010
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land. Share, Bookmark & Discuss This Article Tweet More: Andy Komack is the founder and former president of KoMarketing Associates, LLC, a search engine marketing firm based in Waltham, MA.
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