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An Email to Bob in Sales: Thanks for aligning with us in Marketing

NuSpark Consulting

You’re busy training all those sales guys and going to conferences. You guys only knew the basics of Salesforce.com. It’s nice that the cold call time is much less now. Dear Bob, It’s Paul in Marketing. How are you? I haven’t seen you much around the office lately; I know we’re both crazy busy people.

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An Email to Bob in Sales: Thanks for aligning with us in Marketing

NuSpark Consulting

You’re busy training all those sales guys and going to conferences. You guys only knew the basics of Salesforce.com. It’s nice that the cold call time is much less now. Dear Bob, It’s Paul in Marketing. How are you? I haven’t seen you much around the office lately; I know we’re both crazy busy people.

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Q&A with Will McInnes, CMO at Brandwatch

ClickZ

I initially joined the telemarketing team at a small start-up, doing a hundred outbound cold calls a day. From that position, I migrated to marketing and attended night school, becoming a Chartered Institute of Marketing trained marketer responsible for a mobile product portfolio.

CMO 103
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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

And then you got to train your sales team. But use that material to give back to your sales people to train them, to make them more efficient. The third point here is to take an average of 8 cold call attempts to reach a prospect. My take away there is cold calling really doesn’t work these days.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). People hate outbound marketing (cold calls, spam, junk mail, etc.) You will not interrupt my train of thought.